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Atlas Data Products

Turn tables into governed, discoverable data products. Atlas Data Products lets you bundle dbt models, metrics, and exposures into curated products with ownership, SLAs, and maturity tracking, all defined in Git.

4
Data Products
Σ
28
Governed Metrics
18
Bundled Models
productioninternal gold
Revenue Analytics
Core revenue metrics including MRR, ARR, churn, and expansion revenue
Finance8 metrics5 models
productionpublic gold
Customer 360
Unified customer profile with LTV, segments, and engagement scoring
Marketing12 metrics7 models
betainternal silver
Supply Chain Ops
Inventory levels, lead times, and supplier performance tracking
Operations5 metrics4 models
draftinternal bronze
Product Usage
Feature adoption, session metrics, and funnel analysis
Product3 metrics2 models

Overview

Data Products live in the left navigation under Data Products. Each product is defined in a *.dataproduct.yml file committed to your repository (the same Git-native approach as Atlas Metrics). The catalog page shows a searchable grid of all products with stats, filters, and a detail sheet for deep inspection.

Defining a Data Product

A data product is a YAML file that bundles existing project assets into a governed package:

data_product:
name: revenue_analytics
title: Revenue Analytics
description: Core revenue metrics for finance reporting
owner: data-team
domain: Finance
maturity: production
access: internal
sla:
tier: gold
freshness: 1h
contains:
metrics:
- total_revenue
- monthly_recurring_revenue
- churn_rate
models:
- fct_orders
- dim_customers
exposures:
- finance_dashboard
links:
- label: Finance Dashboard
url: https://dashboard.example.com/finance
- label: Runbook
url: https://wiki.example.com/revenue-runbook

The product itself carries no metric math. It points at metrics defined in Atlas Metrics, so there is one definition governed once.

Catalog Grid

The Data Products page displays:

  • Stats bar with totals for products, governed metrics, and bundled models
  • Search to find products by name, domain, or description
  • Maturity filter to show only production, beta, draft, or deprecated products
  • Product cards showing title, description, governance badges, and asset counts

Click any card to open the detail sheet.

Governance Metadata

Each product carries governance attributes that help consumers understand trust and expectations:

Maturity

LevelMeaning
ProductionStable, tested, and safe for downstream consumers
BetaFeature-complete but still being validated
DraftWork in progress, not ready for consumption
DeprecatedScheduled for removal, consumers should migrate

Access Level

LevelMeaning
InternalAvailable to your organization
PublicShareable outside your organization
RestrictedLimited to specific teams or roles

SLA Tiers

TierMeaning
GoldHighest freshness guarantee, mission-critical data
SilverStandard freshness, suitable for most reporting
BronzeBest-effort freshness, suitable for exploration

Each tier can specify a freshness interval (e.g., 1h, 6h, 24h) representing how often the underlying data should be refreshed.

Detail Sheet

Click a product card to open the detail sheet, which shows:

  • Hero header with title, domain, owner, and governance badges
  • Contains section: all bundled metrics, models, dimensions, and exposures with resolution status
  • Resolution health: each reference is checked against the live metric catalog and project manifest. Unresolved references (a metric that no longer exists, a model that was renamed) are flagged with a warning
  • Consumer links: dashboards, documentation, and runbook URLs

Reference Validation

Data products are automatically cross-referenced against your live project:

  • Metrics are checked against the Atlas Metrics catalog
  • Models are checked against the dbt manifest
  • Unresolved references surface as warnings in the detail sheet
  • A product cannot silently claim a metric that does not exist

This keeps the catalog honest as the project evolves.

Sharing Data Products

Data products can be shared externally using Share Links:

  1. Click Share on any product card
  2. Choose between sharing the full catalog or a single product
  3. Generate a tokenized link with an optional expiry
  4. Recipients can view the product details without logging in

How It Fits Together

  • Atlas Metrics: Data products reference governed metrics, so definitions stay consistent
  • Slimmer CI: Breaking metric changes that affect a data product are caught in PR validation
  • Atlas AI: Atlas understands data product structure and can answer questions about product contents
  • Atlas Catalog: Browse documentation for the models that data products reference in the Atlas Catalog
  • Scheduling: Scheduled builds keep the underlying models fresh per the product SLA

How It Compares

Capabilitydbdeux Data Productsdbt ExposuresData catalogs (Atlan, Collibra)
Definition formatGit-native YAML in your dbt projectdbt exposure YAMLWeb UI forms
Governance metadataMaturity, access level, SLA tiers, domain, and ownerOwner and description onlyVaries by vendor
Reference validationAutomatic cross-check against live metrics and manifestNo validationManual tagging
SharingTokenized links with no login requiredNot availableRequires platform license
AI integrationAtlas AI understands product structure and contentsNot availableVaries
CostIncluded in platformIncluded in dbt CloudSignificant additional licensing